list of selling sites of Japan where i can make a shop online

List of selling sites of Japan where i can make a shop online


Searched for "top online marketplaces in Japan for sellers to create shops"15 results

Top Online Marketplaces in Japan for Creating a Seller Shop

Japan has a vibrant e-commerce ecosystem dominated by a few major platforms where sellers can easily set up online shops. These sites cater to both new and used goods, with options for individual sellers and businesses. Below is a curated list of the most popular ones, based on market share, user traffic, and seller accessibility as of 2025. Most require a Japanese address or bank account for full functionality, but international sellers can often partner with local agents.

Platform

Description

Key Features for Sellers

Website

Amazon Japan

The largest e-commerce site in Japan, ideal for a wide range of products. Easy for foreign sellers via Seller Central.

FBA (Fulfillment by Amazon), global listing sync, Vine program for reviews. Monthly visitors: ~200M+.

amazon.co.jp

Rakuten Ichiba

Japan's second-biggest marketplace, like a virtual mall with customizable storefronts. Strong loyalty program with points.

Cross-promotions, 49,000+ merchants, GMV ~$28B. Requires local registration. Monthly visitors: ~115M.

rakuten.co.jp

Yahoo! Shopping (PayPay Mall)

Merged with PayPay for seamless payments; great for auctions and new/used items.

Free shipping options, point rewards, 55,000+ merchants. GMV: ~$14.8B in 2024. Monthly visitors: ~118M.

shopping.yahoo.co.jp

Mercari

Mobile-first C2C app for second-hand and new goods; user-friendly for beginners.

Low fees, direct buyer chat, Bitcoin payments. Revenue: ~$1.2B in 2023. Monthly visitors: ~105M.

mercari.com

Rakuma

Rakuten's sister site for flea market-style sales, focused on fashion and electronics.

Authenticated items, campaigns for new sellers, integrated Rakuten points.

rakuma.rakuten.co.jp

Qoo10 Japan

eBay-owned site with broad categories like beauty and home goods; fun, competitive pricing.

Chat features, secure payments, wide product range. Monthly visitors: ~14M.

qoo10.jp

au PAY Market (formerly Wowma)

Growing mobile-focused platform with discounts and photo reviews.

Coupons, trend-conscious listings, accessible for mobile sellers.

aupay.wallet.auone.jp

ZOZOTOWN

Fashion-specific marketplace for brands, especially Western ones with limited editions.

Access to 55M+ fashion enthusiasts, new releases.

zozo.jp

To get started, visit the "Seller Registration" or "Open a Store" section on each site (often in Japanese—use translation tools). Fees vary (e.g., 8-15% commissions), and success depends on Japanese-language listings and promotions. For international sellers, consider services like Buyee for proxy support.
Location: Islamabad, Pakistan

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