top 20 most searched websites in the United Kingdom

 top 20 most searched websites in the United Kingdom


Here are the top 20 most searched websites in the United Kingdom as of recent data from sources like Similarweb, Semrush, and Statista, reflecting rankings based on monthly visits, traffic, and engagement. Note that exact rankings can vary slightly depending on the time frame (e.g., March 2024, April 2025) and methodology (total visits, organic search traffic, or share of visits). Since precise "top 20" lists for June 2025 are not fully available, this list combines insights from available data (e.g., March 2024 from Similarweb and Statista, April 2025 from Semrush) and trends to provide a reasonable snapshot. The sites are ordered based on prominence in monthly visits and popularity, primarily from web traffic analytics.

  1. google.com
    • Leading search engine, with over 2.95 billion monthly visits (April 2025, Semrush) and 16.16% of desktop web traffic share (March 2024, Statista).
  2. youtube.com
    • Top video platform, with 885.79 million visits (April 2025, Semrush) and 11.86% traffic share (March 2024, Statista).
  3. bbc.co.uk
    • Major news and media site, recording 327.14 million visits (April 2025, Semrush), a staple for UK users.
  4. facebook.com
    • Popular social media platform, with millions of visits, ranked 4th in March 2024 (Similarweb).
  5. amazon.co.uk
    • Leading e-commerce site, closing the top 5 in April 2025 (Similarweb), vital for UK online shopping.
  6. wikipedia.org
    • Key educational resource, ranked 7th in March 2024 (Similarweb), with strong organic traffic and visibility.
  7. twitter.com (x.com)
    • Social media site, 5th in March 2024 (Similarweb), noted for high engagement (8.82 pages per visit, April 2025, Semrush).
  8. instagram.com
    • Social media favorite, 10th in March 2024 (Similarweb), with millions of UK users.
  9. google.co.uk
    • UK-specific search domain, 9th in March 2024 (Similarweb), with 255 million views (Sept-Nov 2023, Statista).
  10. ebay.co.uk
    • Popular online marketplace, 11th in March 2024 (Similarweb), widely searched for deals.
  11. dailymail.co.uk
    • Major news outlet, 12th in March 2024 (Similarweb), known for high traffic and engagement.
  12. reddit.com
    • Social forum, 8th in March 2024 (Similarweb), growing with 847 million clicks estimated for Feb 2025 (SISTRIX).
  13. nhs.uk
    • Health service site, ranked highly in prior data but dropped to 68th by Nov 2024 (Similarweb), still widely searched for medical info.
  14. gov.uk
    • Official government site, consistently visited for services, policies, and forms.
  15. live.com
    • Microsoft’s portal for Outlook and OneDrive, noted for low bounce rate (32.42%, April 2025, Semrush).
  16. linkedin.com
    • Professional networking site, a key player in the UK, often cited in top traffic lists.
  17. netflix.com
    • Streaming giant, highly searched for entertainment, part of broader global trends.
  18. spotify.com
    • Music streaming service, with a 9% visibility index increase by March 2025 (SISTRIX), popular among UK users.
  19. theguardian.com
    • Respected news site, frequently visited for UK and global coverage.
  20. sky.com
    • Media and telecom site, commonly searched for TV, broadband, and sports content.
Notes
  • Data Sources: Rankings draw from Similarweb (March 2024, Nov 2024), Semrush (April 2025), and Statista (Sept-Nov 2023, March 2024). Exact visit numbers beyond the top few vary by source and month.
  • Trends: Search engines (Google), social media (YouTube, Facebook, Instagram), news (BBC, Daily Mail, The Guardian), and e-commerce (Amazon, eBay) dominate UK searches, reflecting user needs for information, connection, and shopping.
  • Variability: Rankings shift monthly; for instance, currys.co.uk and johnlewis.com trended upward in Nov 2024 (Similarweb), likely due to holiday shopping.
For the most precise, up-to-date list, I recommend checking tools like Similarweb, Semrush, or Ahrefs, as they update monthly and offer region-specific stats. Would you like help accessing these or a focus on a specific category (e.g., news, e-commerce)?

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